Web Performance & Conversion
Redesigned core checkout application in Next.js 14, boosting Core Web Vitals LCP from 3.8s to 1.1s and improving conversion rate by 18%.
Metric:LCP improved to 1.1s, +18% conversion
Engineering Velocity & Quality
Created accessible component design system in React & Storybook used by 18 frontend devs, cutting UI bug tickets by 35%.
Metric:35% drop in UI bugs across 18 devs
Asset Optimization
Optimized frontend JavaScript bundle size using code splitting and dynamic imports, reducing bundle footprint by 44% (1.8MB to 1.0MB).
Metric:44% reduction in bundle size
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